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Born in Rio de Janeiro, Brasil, Paula took to fashion at an early age. Her passion soon led her to a modeling career for 8 years in New York, Sydney, Milan, Germany, Los Angeles, and Miami. She earned a degree in Fashion Merchandise & Marketing from FIDM which inspired her to open and operate a women's accessories boutique for 4 years. In turn, this led her to become a lead personal shopper for Bloomingdale's and Nordstrom's Trunk Club.


All of this fashion experience allowed Paula to perfect the art of building confidence through your wardrobe. Her thought-leadership and style continue to help men and women of all ages discover and maximize their true personal style.



Closet Assessments


A closet assessment requires a minimum of two hours and will allow us to identify the items that no longer serve you. Pilling, stains, simply outdated? Let's donate or consign and make room for new things.

Personal Shopping


Pressed for time or unsure of what you need? Allow Paula to shop and curate looks based on your budget and immediate needs. 

Personal Styling


Have a closet full of clothes, but nothing to wear? Here Paula will get creative with pieces you already own, build complete outfits, and photograph them for your

digital wardrobe.



The seasons change and so do your needs! Let's continue to keep your best shoe forward with one of Paula's tailor-made membership packages.



Build confidence through your wardrobe with one of our a la carte services or hassle free packages.



Sweet Threads



A 4-hour session best for a small to medium size closet. Includes a closet assessment and styling session with pieces you already own. 15 complete outfits for your digital wardrobe. 

Sew Lovely



A 6-hour session best for a medium to large size closet. Includes a closet assessment and styling session with pieces you already own. 15 complete outfits for your digital wardrobe. 

Style Loft Experience



An 8-hour service best for a large size closet. Includes a closet assessment, color coordinating, switching hangers, and a styling session with pieces you already own. 15 complete outfits for your digital wardrobe. 





Paula is amazing and I highly recommend her! She scheduled a Zoom call with me (I live in SC - she’s in TX) so she could see my style and what I lacked in my closet. She took the time to understand what I liked, what I didn’t like and most importantly, my sizing. Make sure to reach out to her if you are looking to upgrade your wardrobe.

- Megan T.

When Paula says that she builds confidence through your wardrobe, that is EXACTLY what she means. I had never considered hiring a personal stylist and was pretty intimidated at the idea of someone going through my wardrobe at first. But there’s something about Paula’s energy that immediately made me feel comfortable.

- Tavia P.


Paula not only keeps my wardrobe up to date but helps put it all together. She makes it possible for someone like me who is busy and does not enjoy shopping to still look good. I'm still learning, but I now have a personal sense of style - and it's all due to Paula.

- Dave P.

I don’t even know where to begin. She has the absolute best style and knows what works for you. I have never received so many complements on my outfits since Paula pull outfits from my closet and did my first style box. I don’t think I will ever be able to shop without her. 10/10 do highly recommend.

- Kristin B.


Paula is so talented, and her style is spot-on. I am the worst at shopping and have almost nothing in my closet and yet she still managed to piece together quite a few great outfits. Now I’m really looking forward to having her shop for me! I really cannot recommend her enough. Everyone needs to be styled by Paula!

- Kathryn B.

Gathering a wardrobe after the pandemic proved to be much more complicated than I thought. Paula made the task a breeze!



Turn up your volume:)

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Paula Your Rock!!