What is the Coastal Grandmother trend?

So what's with the Coastal Grandmother trend in style? Take clean and classic vibes and combine them with easy but not sloppy pieces... think effortless and blend it with a coastal aesthetic. It includes shades like white, cream, light blues, and greens. Materials such as gauze, linen, and easy denim are a must.


To me, the Coastal Grandma vibes are totally reminding me of Diane Keaton's character in Something's Gotta Give. Shop this style board to put together a similar capsule for your Summer style.




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